The number of choices one person makes on a daily basis

Somewhere, in your lifetime, your paths will cross.
In that moment, a choice is made.

Share the journey or stay strangers.
And it is up to you what they decide.
That is, if you make it an unforgettable experience.

Only one choice has the power to change your whole destiny. Become that one choice, with

With Journey Architecture™, we want to show you that there’s so much more to automations than one size fits all. That scaling up your company doesn’t have to mean losing your personal touch. We believe that you can successfully expand your business by making people feel genuinely seen. We turn every encounter into an unforgettable experience, providing your customers with data-driven, predetermined choices that inevitably lead to what your business has to offer them. Every individual gets their own, personal journey within your company, based on their unique needs and desires. What happens to a lead that feels heard and seen? They become your most loyal customer.

Work with us

Above the Clouds™

Exclusive done for you service for high-level businesses.
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The Boardroom™

One-on-one consultancy fully focused on your journeys.
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The Elevator™

We guide you in creating your unprecedented journeys.
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The Viewdeck™

A personal preview of how you can scale up your business.
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Above the Clouds™

Accelerate your business wealth to endless heights.

Above The Clouds™ is a done-for-you one-on-one service for high-level businesses that want to leave their competitors far below by designing unseen experiences. Get ready to rise Above the Clouds with us as your partners in growth. Become the greatest in your field with Journey Architecture™.

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The Boardroom™

Welcome to your Boardroom.

Exclusive one-on-one consultancy with full focus on your Journey Architecture™ strategy. Take control of your Journeys and create the experience of a lifetime for your business. Together, we take you from strategy to optimization and guide you in shaping your ideas. Accelerate your business growth in The Boardroom™.

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The Elevator™

Get ready to elevate your business growth.

Create your way to the top with Journey Architecture™. In this six-month group program, we guide you from developing your strategy and designing unique customer journeys to technical implementation and optimization. The choice is yours, take the stairs or The Elevator™.

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The Viewdeck™

Start your journey to infinite heights.

Scale up your business with Journey Architecture™. Start your journey to infinite heights with a personal preview from The Viewdeck™ and get inspired to create your own unique experience. This is your ticket to the top. Are you ready to claim it?

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Journey Architecture™ provides your clients the five-star service they deserve - from the moment they walk through your digital doors.

When you choose to do something that genuinely suits you - by taking a different path, going in a certain direction - you will get an entirely different result than when you simply follow the crowd. A business that suits you better. A life that feels more like your life. That’s the true immeasurable power of one single choice. That’s the greatest outcome Journey Architecture™ offers: control over those choices. For your business, and for your clients.

Some of our work

The Uurtje-Factuurtje Escape for Digna Brand

What if you could actually press an Escape button to find the necessary time to work on your own freelance business, away from all daily troubles and chores? Get your new product or service up and running within 24 hours. Straight from bed, your bath, or the hotel bar. That’s what we have created together with Digna: the Uurtje-Factuurtje Escape. Interactive guidance during an overnight stay in a hotel, so you can focus on what really matters for your business. Not just a simple free lead magnet, but a unique and personalized experience with a small investment up front.
Take a look at the Uurtje-Factuurtje Escape

Interactive quiz around freedom for Nies Cools

Even more than the launches and the journey automations we created for Nies Cools, we want you to experience this interactive quiz around freedom. In this quiz you will be taken to the end based on your answers, after which you will receive a personalized follow-up. Why? Well, perfectionism and fear of failure are two completely different things. So how could you possibly treat and approach them the same way? No, this way, every single individual feels their desires, challenges, and preferences seen and heard.
Fill out the interactive quiz

Nikki Willemse’s unique experience based on your Human Design.

Living life on your terms and in accordance with your Human Design. To ensure that the journey becomes truly personal, you receive emails based on your Human Design Type. Reflectors will never need to make rash decisions again, while Projectors are invited to take part in activities. This approach is visible in each of Nikki Willemse’s customer journeys, making her the only one in her area of expertise with such incredibly elaborate journeys. Her business runs completely automatically, while she hasn’t compromised on her characteristic personal touch.
Check your own Human Design Chart
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